One of the biggest selling features of any spa is that it is a place where clients can come and relax, forgetting about the worries of their day for a while. It’s a little bit ironic that so many spas can actually add stress to their client’s days through the booking process.
You may ask how is that possible? How is our booking process adding to the daily stresses our clients come here to get away from?
Well, consider the age of convenience that we live in. People are looking for ways to cut time out of almost everything they do, and booking appointment is certainly one of them. They no longer want to spend time on the telephone, trying to find out which appointments are booked and which ones taken, and figuring out a time which works best both for them and for the spa itself.
By using an online booking system for your spa, you can avoid adding to the stress burden of your clients. Instead of phoning in and comparing calendar dates, all they have to do is log onto your site on the computer.
There, they see the days of the week, possibly months in advance, and which time slots are free and which are taken. They can easily select the time slot they want to receive their treatment, without ever having to pick up a telephone.
Online booking is good for repeat clients, too. How many times have you heard a client tell you she will phone you from home after an appointment, because she needs to check her calendar first? And of course, nine times out of ten, that phone call never comes.
With an online booking system, that client can book her appointment months in advance, again without having to worry about picking up the phone. Your schedule is up 24 hours a day, seven days a week, so there’s no worry about losing a client during off hours either.
When You Let Customers Book Their Appointments Online Use That Opportunity to Find Out How They Found Your Chiropractic Office
Adding an application to your website that lets clients book appointments at your chiropractic clinic online is a very smart business decision. Customers really respond well to businesses that give them the choice to make their appointments online or to call and make an appointment. If you let your customers book appointments at your chiropractic office online you also can use that as an opportunity to find out they found your chiropractic office and what type of chiropractic care they are looking for. Knowing what customers are looking for and how they found your website is very valuable information to have from a marketing standpoint and once you have that information you can overhaul your existing advertising plans to incorporate that data.
It’s easy to add a feature to your existing system that allows customers to book appointments online that adds a simple question asking new customers how they discovered your chiropractic office to the registration form that all customers who book their appointments online need to fill out. Using that information will give you a great overview of how your advertising is working and where you should be spending more advertising dollars as well as where you should stop spending advertising money. No one wants to waste their advertising budget on ads that don’t work, so use your website as a way to find out how people found your chiropractic office when they sign up to book an appointment online.
With that information that you get from the customers that are booking their chiropractic appointments online you can build a more effective advertising plan that might even include more Internet advertising. If you see that people respond very well to being able to book appointments online through the website you should add some text to your current ads reminding customers that they can book appointments online. You might be able to get new customers who really want to find a chiropractic office that will give them the chance to book their appointments online. You might even be able to use those ads to remind existing customers to go online and book their regular appointments which will free up some of your office staff to do other things.